“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn’t know it was missing.” – Paola Antonelli

Artur Bossy es el reconocido Landscape Architect and Entrepreneur y el fundador de ByBossy & Partners Group, grupo al cual pertenece Smart Design Editions. Artur realiza bocetos a manos para todas sus creaciones y aprecia este arte especialmente. Antes del diseño gráfico digital, existía un diseño a mano, más auténtico y humano.